After a vacuum since 2008, is now a British car, the Lotus, re-explore the national car market. Lotus comeback marked by the launch of their newest product, Evora 2 +2, which took place at Lotus Showroom in TB Simatupang, South Jakarta, Monday (8/2/2010).
Evora Launch in Indonesia marked the rebirth of the Holder Sole Agent Brand (ATPM) Lotus held PT Artha Auto, which is also concurrently the Lamborghini producers in the country. Previously, Lotus marketing conducted by PT Proton circulation Indonesia.
Evora units or fully imported completely built-up (CBU) from England. Each dibanderol sport sedan is priced U.S. $ 208,000 or approximately USD 1.97 billion per unit.
Lotus Evora equip the engine capacity of 3.5 liter V6 that produces a force on lap 276 dk 6400 rpm. Two-door sports sedan that can carry 4 people, when digeber 0-100 km, just 5.1 seconds. The car is consuming 1 liter of gasoline for the 11.4 mile distance.
"Initially, we only have one black Evora units in our showroom. Booking can be done now," said Jimmy Rianto as Brand Manager of PT Artha Auto in the launch of Evora 2 +2. He added, Lotus brand is less known to consumers in Indonesia. For that, the return of Lotus products this year to make the principal did not set sales targets this year, but more to increase brand awareness. In sprort sedan segment, the Lotus Evora will compete with other products, such as the Porsche Caymen and Carrera, who was better known brand in the consumer's ear Indonesia.
"To be honest, Lotus marketing challenge in Indonesia is heavier than more expensive Lamborghini though. If Lambo everyone knows the product, if Lotus special only lovers who enjoy racing and racing. Hopefully, this year's entry into the Lotus F1 race event can be also have an impact on sales, "please Jimmy.
On the other hand, it also has to market Lotus two lawasnya products in Indonesia, the Exige S and Elise Super charged (SC). Each unit Elise SC dibanderol 108,000 U.S. dollars (approximately USD 1.02 billion) and the Exige S has to offer 118,000 U.S. dollars (approximately USD 1.12 billion) per unit.
Both these products began to be marketed in 2009, and until February 2010 had record total sales of five units with a composition of two units to three units and Elice to Exiga. "Although not specified by the principal sales targets this year, we hope to continue it through the 10 units in 2010,"
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